THANK YOU® Swatch Touch

Give the people a reason to dance, and they will.

Create a memorable experience for Swatch’s first touch-screen watch, Swatch Touch. Introduce an activation campaign that would highlight the watch’s touch screen function.

Launch SNAP DANCE, an App and Event that showcases a collaboration between Swatch Touch and MTV’s European Music Awards show.

The SNAP DANCE activation campaign quickly grew into a crowd frenzy. It included television spots, a wildly popular in-store event and a contest where people could upload their creations to win tickets to the MTV European Music Awards.

DESIGNING EXPERIENCES

THAT CONNECT BRANDS WITH

CONTEMPORARY CULTURE

Design thinking is at the core of everything we do. Our approach: Identify, simplify and amplify brand experiences. We rapidly prototype and iterate quickly. The results are fresh, vibrant, relevant experiences that transcend media.

Identify

Opportunities / Challenges / Competition / Partnerships / Markets / Customers

Simplify

The analysis and strategy / The approach / The idea

Amplify

The essence / The flavor / The brand experience

GREAT EXPERIENCES OCCUR WHEN BRAND, PRODUCT AND MARKETING ALIGN

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CAREERS

We collaborate with smart, creative makers. Your ideas and energy shape our culture and you’ll thrive in an environment that values great work and having fun.
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