Scope of Work
- Identity Concept & Creation
- Logo Design
The Bloom Institute teaches kids at the intersection of art and entrepreneurship. Starting with the children’s natural ability to generate ideas, Bloom stimulates playfulness and assists the kids with translating their ideas and creations into real-life executions and products.
We started by going back to school. We immersed ourselves in the actual classrooms and in the idea that kids can turn their ideas into reality with the right tools. The visual identity tells their story with a balance between playful and practical. We also designed the classrooms with activities and materials that can be useful and adaptive to different projects.