Byens Gin

A Spirited Collaboration


  • Consumer Goods

Scope of Work

  • Content Creation
  • Content Production
  • Packaging
  • Product Launch

Copenhagen Distillery and FC Copenhagen joined forces to create the perfect gin for all of us who share a love for our city and for the moments we create here together. Byens Gin is made for sharing those magical moments. For celebration and enjoyment.

To embody their collaboration, we tapped into the spirit of the fans — from their characteristic blue and white colour scheme to their champion energy in the stands. The bottle itself brings together both sides of the city with the distillery's iconic bottle shape and the Lion's glistening blue for the details. The launch itself consisted of video and editorial content to support the story behind the collaboration punctuated by a pop-up bar with the fans themselves in the FCK Fan Village.