- Consumer Goods
Scope of Work
- Brand Strategy
- Identity Concept & Creation
Heroines is a Danish retail chain selling jewellery and other accessories with an emphasis on diversity and personal style. Their ambition is to offer an assortment that reflects more fashion and personality than traditional stores can muster.
Inspiration for the expression and experience of the brand comes from the name itself: Heroine — a courageous and admirable character who isn’t afraid to be herself. We crafted a brand that is welcoming and inspiring for women; a space where she can confidently play around with different style choices while embracing her own unique look.