Industry
- Consumer Goods
Scope of Work
- Brand Strategy
- Identity Concept & Creation
- Logo Design
- Tone of Voice
After ten years of rapid growth, ONE A needed a new brand that can evolve alongside the company while constantly reflecting their ingrained values of timeless luxury and progressive innovation.
For the rebrand, we revisited the core brand elements and built them up again. The expression revolves around their concept of visual harmony — a dance between old and new, digital and analogue. Culminating in the digital experience, it allows a holistic experience of how the product actually works, from how is is installed to how it sounds and feels.