Royal Copenhagen

Where Traditional Meets the Current

Industry

  • Consumer Goods

Scope of Work

  • Animation
  • Content Creation
  • Content Production
  • Product Launch

Royal Copenhagen has produced fine hand-painted porcelain for more than 235 years. HAV is one of their latest collections, designed by Lars Holme Larsen, Bjarke Ingels and Jens Martin Skibsted. It balances delicate beauty with practicality in a typically Danish way — and it’s launch reflected this new timeless pillar of the Royal Copenhagen brand.

Our inspiration for the campaign comes from the horizon — a metaphor for the lasting quality of the product, but also how it changes in different contexts. The campaign evokes the traditional beauty and changing characteristics of this meeting place to present the brand to a young generation of design lovers without losing touch with the original fanbase.

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